Shel Holtz's Link blog

Jul 30

General Mills joins climate change fight and requires pledges from suppliers too | Guardian Sustainable Business |

Apple acquires and shutters podcasting app Swell | ZDNet

Blinded by the Blizzard of Hashtags - WSJ

Tapstream: New SMS-based mobile user acquisition tool has 'order of magnitude' higher returns | VentureBeat | Marketing | by John Koetsier

BuzzFeed Video Is Trying to Change the Definition of Branded Content | Adweek


Jul 29

Top Influencers 2, Top Leadership 1 (Hierarchical power in the organization is half of the ‘peer-to-peer’ power) | Leandro Herrero

MTV, ESPN and Hyundai Show Real-Time Marketing Extends Beyond Twitter | Adweek

OKCupid Joins Facebook in Saying It Experiments on Users | Digital - Advertising Age

OkCupid Defends Human Experiments: 'That's How Websites Work'