Shel Holtz's Link blog

Jul 23

Brand Familiarity, Trust, Subject Matter Authority and Relevance Are Critical to the Success of Sponsored Content, New New Edelman Berland/IAB Research Finds | Bulldog Reporter

AP’s robot-written stories have arrived | Poynter.

How Facebook and Twitter are mixing branding and DR | Digiday

Facebook Launches Save, A Read-It-Later List For Links, Places, And Media Pages | TechCrunch

Google is an antisocial network | Biznology

Jul 22

Home Depot's Latest Product Could Save You From Having To Go To Home Depot Again -

Home Depot’s Latest Product Could Save You From Having To Go To Home Depot Again -

Getting Sponsored Content Right: The Consumer View

Facebook ‘Log Off’ Campaign Sparks Little Interest - The CIO Report - WSJ

Forrester Research : Marketing : B2B Marketers Struggle To Connect Content Marketing With Business Value

Hiring Departments’ Social Carnage: Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise, According to New CareerBuilder Survey | Bulldog Reporter